We get you more customers.

We run GTM experiments for your startup to see what works. Start with a 30-day pilot at no charge.

What We Do

Linkedin Content

We write founder posts, launch posts, story posts, and sharp takes that get your startup in front of the right people.

Linkedin Content

We write founder posts, launch posts, story posts, and sharp takes that get your startup in front of the right people.

Cold Outbound

We find the right people to contact, write the emails and LinkedIn messages, and test what gets replies.

Cold Outbound

We find the right people to contact, write the emails and LinkedIn messages, and test what gets replies.

Viral Growth Experiments

We test creative ways to get you noticed: launch stunts, referral loops, communities, lead magnets, and other growth hacks.

Viral Growth Experiments

We test creative ways to get you noticed: launch stunts, referral loops, communities, lead magnets, and other growth hacks.

Partnerships & Distribution

We build relationships with people, communities, newsletters, and events that already reach your target audience.

Partnerships & Distribution

We build relationships with people, communities, newsletters, and events that already reach your target audience.

How It Works

STEP 1

Book a call.

Tell us what your startup does and who you want to sell to.

STEP 2

We brainstorm.

We pick one simple GTM experiment to run first - like cold email outbound, LinkedIn content, or a viral launch idea.

STEP 3

We work with you for 30 days.

We run growth experiments and track what happens. If you already have GTM people on your team, we work with them instead of replacing them. We charge $0 for this 30 day pilot.

STEP 4

We keep going if it works.

After 30 days, you decide if you want to keep going. We can help with one part of your growth — like content, outbound, or partnerships — or run the full GTM stack with you. Monthly plans start at $2k/month, depending on scope.

Execution at light speed

We execute fast and iterate faster.

We work with your team

Already have GTM people? We work directly with them.

Start in days

No need to wait. We get started immediately.

Everything gets measured

Get a clear picture of ROI.

Customers see instant results.

“We wouldn’t have even known where to start with getting our foot in the door if it wasn’t for Adi, his efforts got us intros, clients, and recognition. If you don’t know the first thing about GTM, let Adi take care of it, he’s got it down to a science.”

Mohan Murari

CEO @ Raincurve

“The ROI was obvious to me within days of starting.”

Shanyu Juneja

Founder, Blackswan.sh

"Defiance has been invaluable to our efforts to make Linkedin our primary channel for pipeline."

Product Marketing Lead

Series A SaaS Company (SF)

"Aditya has given us the kind of sharp GTM execution that most startups do not have in-house."

Co-Founder

YC Startup (W26)

Frequently asked questions.

Frequently asked questions.

Who is this for?

Is the 30 day pilot free?

What if I'm not satisfied with the pilot?

Do you replace our existing sales and marketing team?

How much does it cost after the pilot?

Who is this for?

Is the 30 day pilot free?

What if I'm not satisfied with the pilot?

Do you replace our existing sales and marketing team?

How much does it cost after the pilot?